Retailers to Cash in On Smart Phones' Surge?

Telegraph - Herald (Dubuque) › October 10, 2010

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Summary

Shopping by smart phone Fifty-nine online retailers were asked what kind of information and alerts they offered through mobile apps or websites this spring and what they planned to offer by the end of the year: - Product and price information: 42 percent in April; 36 percent by year's end. - Store information (hours, directions): 31 percent in April; 31 percent by year's end. - Customer ratings, reviews: 25 percent in April; 44 percent by year's end. - Coupons: 20 percent in April; 31 percent by year's end. - Real-time coupons while customer is in store: 2 percent in April; 12 percent by year's end. - Alerts for in-store events, specials or sales: 20 percent in April; 31 percent by year's end. - In-store maps: 12 percent in April; 19 percent by year's end. - In-store product availability: 9 percent in April; 17 percent by year's end. - Easy payment options: 2 percent in April; 24 percent by year's end. - Access to loyalty program while shopping: 5 percent in April; 19 percent by year's end. Source: Shop.org

GRAPEVINE, Texas - Millions of people no longer head home to sign on to the Internet to shop. And that number is growing as fast as iPhone, Android and BlackBerry mobile devices can be stocked in stores.