Preppy Slims Down to Beef Up Sales; Retailers Turn to the 1970s for Inspiration
Telegraph - Herald (Dubuque) › June 21, 2004
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Summary
The preppy look is back.
Clothing stores that cater to teenagers and young adults are stocking up for fall with tweeds and plaids that harken back to the late 1970s. The stores hope these clothes will appeal to a new generation of customers.See the full content of this document
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Preppy Slims Down to Beef Up Sales; Retailers Turn to the 1970s for Inspiration
It's a big change after several years of selling low-rise jeans and other grungy or revealing clothes. Still, it's not a complete return to the past - th...
See the full content of this document
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