Got Fruit? Farm Marketing Programs Pay Off

Summary


MILWAUKEE - Wisconsin's cranberry harvesters had some help this year from far, far away.

Japanese marketers pitched in to rake berries during a multi-day tour designed to educate them on the fruit they hope to sell to their countrymen.

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Extract


Got Fruit? Farm Marketing Programs Pay Off

Back home, they will run recipe contests and oversee an infomercial and a glossy magazine spread featuring a Thanksgiving feast at the U.S. embassy in Tokyo.

Their w...

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