Junior 'Amped' About New Image

Summary


DALLAS (AP) - With a swig from his 16-ounce Amp Energy drink, the rebranding of Dale Earnhardt Jr. began.

Earnhardt officially ditched longtime sponsor Budweiser on Wednesday, announcing deals with PepsiCo. and The National Guard to fund his No. 88 Chevrolet next season at Hendrick Motorsports.

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Extract


Junior 'Amped' About New Image

Pepsi will market its Mountain Dew Amp Energy drink with Earnhardt, and NASCAR's most popular driver was pounding the product after an early appearance before 1,500 bottlers at Pepsi's annual conve...

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