Summary
DALLAS (AP) - With a swig from his 16-ounce Amp Energy drink, the rebranding of Dale Earnhardt Jr. began.
Earnhardt officially ditched longtime sponsor Budweiser on Wednesday, announcing deals with PepsiCo. and The National Guard to fund his No. 88 Chevrolet next season at Hendrick Motorsports.See the full content of this document
Extract
Junior 'Amped' About New Image
Pepsi will market its Mountain Dew Amp Energy drink with Earnhardt, and NASCAR's most popular driver was pounding the product after an early appearance before 1,500 bottlers at Pepsi's annual conve...
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